Go Big or Go Home: The 10X Rule

Let’s talk track and field (since it is the season) . . . more specifically the long jump. At the start of the jump, the jumper starts into a run, establishing a rhythm, adding speed as he goes. His focus is on the takeoff board. Once he orients his cadence to the proximity of the board, however, his sight changes to a point further ahead, passed what the original goal is. It’s important for him to be looking beyond the original mark and avoid looking at the board. If he does, he will most certainly decelerate and since speed is important to the success of long jumping, he will inevitably jump short of his goal. Instead, he should set his gaze on a mark in the sand, farther than he’s ever jumped before. . . farther than he could ever imagine jumping.

This example illustrates a principle I recently read about in a book entitled The 10X Rule by Grant Cardone. In the book, Cardone says “You must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets. Massive thoughts must be followed by massive actions.”

Too often, the mistake people make in life is not setting their goals high enough. If you take massive action, it will begin to reveal your true potential. Essentially the only thing standing between failure and success is yourself and where you set your own target. Setting them higher than you ever thought possible will maintain your enthusiasm for what you’re trying to achieve. Conversely, if you set your goals at average or below, then you will start to give up on them when times are challenging. To fight through those difficulties, to keep you motivated, you will need a really big reason.

It is also important to remember that with increased efforts come increased obstacles. With increase obstacles come increased fears. Fear of failure. Fear of success. Fear of being judged. Cardone says most of the time the thing you fear doesn’t even end up happening. He says, “Rather than seeing fear as a sign to run–as most other people in the market will do–it must become your indicator to go.“ When the fear comes (because indeed it will) you may feel like you need time to prepare whatever obstacle is in front of you. This will only allow the fear to flood in exponentially more. That fear is merely a tool, an indicator for you to act. And act now.

There are four common mistakes entrepreneurs make. Be sure you don’t fall into these categories.

  • Common mistake 1: Setting your sights too low (mentioned previously).

  • Common mistake 2: Underestimating how much action is required. Plan for massive action.

  • Common mistake 3: Spending too much time competing and not enough time dominating the sector. Focus on your own goals rather than trying only to be better than the competition.

  • Common mistake 4: Underestimating the amount of adversity you will have to overcome. Expect the obstacles but don’t let them discourage you from your end goal.

Any goal you set for yourself will require effort and it most likely won’t occur without some sort of resistance, so why not set your standard high from the beginning? The success you have is determined by the amount of effort you put in. Cardone claims there are four degrees of action: do nothing, retreat, take normal levels of action, take massive action. Taking massive action is the only solution if you want to achieve success.

In order to stand out in your industry you have to act differently. Cardone claims that almost every problem people face in their careers and other aspects of their lives–such as failed diets, marriages, and financial problems–are all the result of not taking enough action.“

“In order to get to the next level of whatever you’re doing, you must think and act in a wildly different way than you previously have been. You cannot get to the next phase of a project without a grander mind-set, more acceleration, and extra horsepower.” – Grant Cardone

Whatever you decide to do, do it big. Jump past that mark. Keep your sights on that seemingly unattainable goal and you’ll be unstoppable.

Tell Us: What success have you found when you’ve decided to go big?

Written by Mike Williams

I am a serial entrepreneur with more than 20 years of business experience. My goal with this blog is to pass on some of what I have learned in order to help you achieve success in business.

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